The North Carolina Tar Heels football team represents the University of North Carolina at Chapel Hill in the sport of American football. The Tar Heels first fielded a team in 1888, and today play in the Coastal Division of the Atlantic Coast Conference. One very important contribution to the game of football by Carolina is the modern use of the forward pass; they were the first college team to use the play in 1895. Bob Quincy notes in his 1973 book They Made the Bell Tower Chime: "John Heisman, a noted historian, wrote 30 years later that, indeed, the Tar Heels had given birth to the forward pass against the Georgia Bulldogs (UGA). It was conceived to break a scoreless deadlock and give UNC a 6–0 win. The Tar Heels were in a punting situation and a Georgia rush seemed destined to block the ball. The punter, with an impromptu dash to his right, tossed the ball and it was caught by George Stephens, who ran 70 yards for a touchdown."