30% OFF | Use Code: GOSUMMER22

1978 Dallas Cowboys Artwork: ICONIC® Men's 100% Cotton T-Shirt

By Vintage Brand™ not affiliated with or sponsored by Dallas Cowboys

Color: athletic heather

$27.99 $39.99
You Save: $12.00

The Dallas Cowboys Cheerleaders (sometimes initialized as DCC, and officially nicknamed "America's Sweethearts") are the National Football League cheerleading squad representing the Dallas Cowboys team. During a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season, the scantily clad, well-endowed Bubbles Cash, a stripper by profession, caused a tremendous stir in the crowd that turned to cheers when she walked down the staircase stands on the 50-yard line carrying cotton candy in each hand. She became an instant public sensation in Dallas, also gaining attention from Cowboys General Manager Tex Schramm. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. By 1969, it was decided that the cheerleading squad needed this new image. The male cheerleaders were dropped from the squad, and an all-female squad from local high school cheerleading squads in the Dallas-Fort Worth area was selected. From that point on, the "CowBelles & Beaux" became the "Dallas Cowboys Cheerleaders", with new members added every year.
Product details
The Iconic tee is made with sustainably sourced USA grown cotton that's exceptionally soft and made to last. Whether its on the field or off, the Iconic t-shirt will soon become your favorite go to tee.
  • Soft lightweight 4.6 oz, Classic Fit
  • 100% Ring-spun Cotton (WHITE ONLY)
  • 90% Ring-Spun Cotton / 10% Polyester (ATHLETIC HEATHER)
  • Made with sustainably sourced USA grown cotton
  • High-density fabric for exceptional print clarity
Above image Copyright 2018 Vintage Brand. LLC and part of the Vintage Brand® Collection of retro works of art. Vintage Brand® and its products are not affiliated with, licensed, sponsored, or endorsed by any college, university, professional team, league, event, or licensing entity. All designs are derived from actual historic works of art existing in the public domain.
  • Also Available As